Type Tasting and open studios at the Chocolate Factory : 30th Nov/1st December

Hello, I was in balmy L.A. last week having created an immersive multisensory typography experience for Adobe Fonts at Adobe MAX. It was an exciting week and really interesting to talk to so many people and to see how they responded to the experience. This has taken me one step closer to my dream of creating a full-scale multisensory typography exhibition.

Open Studios and book launch weekend

You’re invited to join me at the book launch weekend to celebrate the new Type Tasting Books series, which will be part of our Open Studios at The Chocolate Factory N16 (all the studios will be open). You’ll also get a sneak peak of a brand new children’s book series about fonts that I’m working on.

We’re having private view drinks on Friday 29th November from 6.30 to 9.30, please RSVP if you’d like to join me?

Open Studios Weekend at the Chocolate Factory N16
Farleigh Place (off Farleigh Road)
London N16 7SX
Saturday 30th November and Sunday 1st December
11am to 6pm, free and open to all.
Short talks with demonstrations at 11.30am and 2pm each day.
I’ll be signing books throughout the weekend.

If you can’t make it to Open Studios you can purchase copies of the new Type Tasting Books here.

An unusual Christmas gift for a friend (or yourself)

Are you looking for an unusual gift for the designer or design student who has everything? How about a first, limited edition of the new Type Tasting Books series?

Type Tasting Books are not the usual typography books. They are for people who want to change how we think and talk about typography.

Typographic Taste Changing Jellybean Experiment
By Sarah Hyndman

A Taste of Type from Sour to Sweet
By Sarah Hyndman

£10 + postage
Both books together £18 + postage

Click here to purchase

Sarah Hyndman: “Typography can be a tool for positive change”

By Molly Long November 8, 2019

I was delighted to be interviewed by Molly from Design Week at 6am one morning last week as I sat looking out over the L.A. skyline in the dark.“When Design Week catches up with Sarah Hyndman, she’s just coming to the end of a week’s stint at this year’s Adobe Max in LA. There, she has designed a multisensory installation in which she asks participants to associate the smell, sound, taste and feel of five different typefaces.

“I’ve had a lot of people asking: ‘what on Earth are you doing?’” she says. “But then I’ve got that with most of my work. People have to take part in it before they get it.”

Read the full article

If you have an idea for an event, or would like to commission a Type Tasting for your group or organisation please get in touch with me, Sarah Hyndman at sarah@typetasting.com

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The Chocolate Factory N16

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