|Sarah Hyndman: “Typography can be a tool for positive change”
By Molly Long November 8, 2019
I was delighted to be interviewed by Molly from Design Week at 6am one morning last week as I sat looking out over the L.A. skyline in the dark.“When Design Week catches up with Sarah Hyndman, she’s just coming to the end of a week’s stint at this year’s Adobe Max in LA. There, she has designed a multisensory installation in which she asks participants to associate the smell, sound, taste and feel of five different typefaces.
“I’ve had a lot of people asking: ‘what on Earth are you doing?’” she says. “But then I’ve got that with most of my work. People have to take part in it before they get it.”
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